AI Visibility Report · web analytics
Is Fathom Analytics recommended by AI?
Mixed. You show up sometimes, but competitors are winning more answers.
Across 5 buyer questions × 3 AI engines
Who AI recommends in web analytics
Fathom Analytics's AI visibility, explained
Fathom Analytics scores 42/100 for AI visibility in web analytics — a mixed position. When buyers ask ChatGPT, Claude and Gemini to recommend web analytics, Fathom Analytics is named in 50% of answers, at an average rank of #2.4 when it does appear.
Fathom Analytics is most visible on Gemini, where it's recommended 60% of the time, and least visible on ChatGPT (40%). Each engine draws on different sources, so it's worth tracking all three rather than assuming one result carries across.
The other names AI assistants recommend most for web analytics include Matomo, Plausible, Google Analytics, Simple Analytics. Fathom Analytics holds its own, but the more consistently it's described the same way across the web, the more confidently the models will keep recommending it.
A concrete example: asked “What are the best web analytics tools for privacy-focused websites?”, the AI engines sometimes name Fathom Analytics. Tracking that answer week to week is how you catch a competitor overtaking you before it costs you deals.
Frequently asked
Does AI recommend Fathom Analytics?
Fathom Analytics scores 42/100 for AI visibility in web analytics, meaning ChatGPT, Claude and Gemini recommend it in 50% of relevant answers.
Which AI engine recommends Fathom Analytics most?
Gemini, where Fathom Analytics is recommended 60% of the time for web analytics questions.
Who does AI recommend instead of Fathom Analytics for web analytics?
The most-recommended alternatives are Matomo, Plausible, Google Analytics, Simple Analytics, Mixpanel.
How can Fathom Analytics get recommended by AI more often?
AI assistants recommend brands that are described consistently across third-party roundups, reviews and comparison pages. Building that presence — and tracking the score weekly — is how Fathom Analytics raises its AI visibility over time.
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