Ahrefs vs Moz
Which does AI actually recommend? We asked ChatGPT, Claude and Gemini the questions real buyers ask about SEO tool.
The verdict
When buyers ask AI for recommendations, Ahrefs is recommended more often — scoring 74/100 vs 70/100.
Engine by engine
Ahrefs vs Moz: what the data says
When buyers ask AI assistants like ChatGPT, Claude and Gemini to recommend SEO tool, Ahrefs is recommended more often than Moz — scoring 74/100 for AI visibility versus 70/100. Ahrefs shows up in 80% of AI answers to real buyer questions; Moz shows up in 90%.
The gap is widest on ChatGPT, where Moz is clearly favoured: Ahrefs is recommended 80% of the time and Moz 100%. Because each engine draws on different sources, a brand can lead on one and trail on another — which is why it pays to track all three rather than assume one result holds everywhere.
In practice, an AI assistant asked “What are the best SEO tools for keyword research?” is more likely to put Ahrefs on its shortlist. Both are in the running, but the more consistently a brand is described the same way across the web, the more confidently the models name it.
Frequently asked
Does AI recommend Ahrefs or Moz more?
Ahrefs. It scores 74/100 for AI visibility versus Moz's 70/100, based on how often ChatGPT, Claude and Gemini recommend each for SEO tool.
Which is more visible on ChatGPT — Ahrefs or Moz?
On ChatGPT specifically, Ahrefs is recommended 80% of the time and Moz 100% for SEO tool questions.
How is AI visibility measured?
Ranklisted runs the real questions buyers ask AI assistants about SEO tool across ChatGPT, Claude and Gemini, records whether each brand is recommended and where it ranks, and turns it into a 0–100 score. It's re-checked weekly.
Can Moz improve how often AI recommends it?
Yes. AI assistants recommend brands that are described consistently across third-party "best of" lists, reviews and comparison content. Building that presence raises the score over time — you can track the change weekly.