Make vs Zapier
Which does AI actually recommend? We asked ChatGPT, Claude and Gemini the questions real buyers ask about workflow automation.
The verdict
When buyers ask AI for recommendations, Zapier is recommended more often — scoring 82/100 vs 78/100.
Engine by engine
Make vs Zapier: what the data says
When buyers ask AI assistants like ChatGPT, Claude and Gemini to recommend workflow automation, Zapier is recommended more often than Make — scoring 82/100 for AI visibility versus 78/100. Zapier shows up in 90% of AI answers to real buyer questions; Make shows up in 100%.
The gap is widest on Gemini, where Make is clearly favoured: Make is recommended 100% of the time and Zapier 80%. Because each engine draws on different sources, a brand can lead on one and trail on another — which is why it pays to track all three rather than assume one result holds everywhere.
In practice, an AI assistant asked “What are the best workflow automation tools for small businesses?” is more likely to put Zapier on its shortlist. Both are in the running, but the more consistently a brand is described the same way across the web, the more confidently the models name it.
Frequently asked
Does AI recommend Make or Zapier more?
Zapier. It scores 82/100 for AI visibility versus Make's 78/100, based on how often ChatGPT, Claude and Gemini recommend each for workflow automation.
Which is more visible on ChatGPT — Make or Zapier?
On ChatGPT specifically, Make is recommended 100% of the time and Zapier 100% for workflow automation questions.
How is AI visibility measured?
Ranklisted runs the real questions buyers ask AI assistants about workflow automation across ChatGPT, Claude and Gemini, records whether each brand is recommended and where it ranks, and turns it into a 0–100 score. It's re-checked weekly.
Can Make improve how often AI recommends it?
Yes. AI assistants recommend brands that are described consistently across third-party "best of" lists, reviews and comparison content. Building that presence raises the score over time — you can track the change weekly.