Moz vs Semrush
Which does AI actually recommend? We asked ChatGPT, Claude and Gemini the questions real buyers ask about SEO tool.
The verdict
When buyers ask AI for recommendations, Semrush is recommended more often — scoring 89/100 vs 57/100.
Engine by engine
Moz vs Semrush: what the data says
When buyers ask AI assistants like ChatGPT, Claude and Gemini to recommend SEO tool, Semrush is recommended more often than Moz — scoring 89/100 for AI visibility versus 57/100. Semrush shows up in 90% of AI answers to real buyer questions; Moz shows up in 70%.
The gap is widest on Gemini, where Semrush is clearly favoured: Moz is recommended 40% of the time and Semrush 80%. Because each engine draws on different sources, a brand can lead on one and trail on another — which is why it pays to track all three rather than assume one result holds everywhere.
In practice, an AI assistant asked “What is the best SEO tool for small businesses?” is far likely to put Semrush on its shortlist. Both are in the running, but the more consistently a brand is described the same way across the web, the more confidently the models name it.
Frequently asked
Does AI recommend Moz or Semrush more?
Semrush. It scores 89/100 for AI visibility versus Moz's 57/100, based on how often ChatGPT, Claude and Gemini recommend each for SEO tool.
Which is more visible on ChatGPT — Moz or Semrush?
On ChatGPT specifically, Moz is recommended 100% of the time and Semrush 100% for SEO tool questions.
How is AI visibility measured?
Ranklisted runs the real questions buyers ask AI assistants about SEO tool across ChatGPT, Claude and Gemini, records whether each brand is recommended and where it ranks, and turns it into a 0–100 score. It's re-checked weekly.
Can Moz improve how often AI recommends it?
Yes. AI assistants recommend brands that are described consistently across third-party "best of" lists, reviews and comparison content. Building that presence raises the score over time — you can track the change weekly.