Sketch vs Figma
Which does AI actually recommend? We asked ChatGPT, Claude and Gemini the questions real buyers ask about design tool.
The verdict
When buyers ask AI for recommendations, Figma is recommended more often — scoring 100/100 vs 47/100.
Engine by engine
Sketch vs Figma: what the data says
When buyers ask AI assistants like ChatGPT, Claude and Gemini to recommend design tool, Figma is recommended more often than Sketch — scoring 100/100 for AI visibility versus 47/100. Figma shows up in 100% of AI answers to real buyer questions; Sketch shows up in 60%.
The gap is widest on ChatGPT, where Figma is clearly favoured: Sketch is recommended 60% of the time and Figma 100%. Because each engine draws on different sources, a brand can lead on one and trail on another — which is why it pays to track all three rather than assume one result holds everywhere.
In practice, an AI assistant asked “What are the best design tools for UI/UX designers?” is far likely to put Figma on its shortlist. Both are in the running, but the more consistently a brand is described the same way across the web, the more confidently the models name it.
Frequently asked
Does AI recommend Sketch or Figma more?
Figma. It scores 100/100 for AI visibility versus Sketch's 47/100, based on how often ChatGPT, Claude and Gemini recommend each for design tool.
Which is more visible on ChatGPT — Sketch or Figma?
On ChatGPT specifically, Sketch is recommended 60% of the time and Figma 100% for design tool questions.
How is AI visibility measured?
Ranklisted runs the real questions buyers ask AI assistants about design tool across ChatGPT, Claude and Gemini, records whether each brand is recommended and where it ranks, and turns it into a 0–100 score. It's re-checked weekly.
Can Sketch improve how often AI recommends it?
Yes. AI assistants recommend brands that are described consistently across third-party "best of" lists, reviews and comparison content. Building that presence raises the score over time — you can track the change weekly.