How to get your brand recommended by ChatGPT
A concrete checklist for becoming one of the names ChatGPT suggests in your category.
5 min read
1. Find the prompts that matter
List the real questions buyers ask before choosing in your category — 'best X for Y', 'cheapest X', 'X alternatives'. These are the prompts you need to win, not your brand name.
2. Make your positioning specific
Pick the use-cases you want to own and state them plainly on your site: who you're best for, where you beat the obvious alternative, and the one number that proves it. Models repeat specifics and ignore fluff.
3. Earn third-party echoes
Get listed in the roundups and review sites your category's buyers (and the models) trust. Encourage reviews that use the same specific language as your positioning. Consensus is what turns you into a default answer.
4. Publish comparison content
Create honest 'You vs [competitor]' and 'best alternatives to [competitor]' pages. These are exactly the sources AI assistants cite when a buyer asks for options — and they let you frame the comparison.
5. Measure and repeat
Re-run your prompts across engines on a schedule. Watch your mention rate and rank move as you ship. Double down on what shifts the score; drop what doesn't.