How to track your brand's AI visibility
You can't improve what you can't see. Here's how to set up reliable AI-visibility tracking.
4 min read
Pick a stable prompt set
Choose 15–50 buyer-intent prompts and keep them fixed. A consistent prompt set is what makes week-over-week comparison meaningful.
Run across multiple engines
ChatGPT, Claude, Gemini and Perplexity pull from different sources and will disagree. Tracking all of them shows you where you're strong and where you're absent.
Track the right metrics
Mention rate (how often you appear), rank (where you appear), and share of voice (you vs competitors) together tell the real story. A single 'score' is a useful headline; the breakdown is where the work is.
Automate it
Visibility drifts as competitors publish and models update. Weekly automated scans with change alerts catch drops while they're still fixable — which is exactly what Ranklisted does for you.